In preperation for adding the ability to join a machine to an existing
cluster force the user to specify whether they expect this to me a new
cluster or an active one.
The error for not specifying the initial-cluster-state is:
```
etcd: initial cluster state unset and no wal found
```
This introduces two new concepts: the cluster and the member.
Members are logical etcd instances that have a name, raft ID, and a list
of peer and client addresses.
A cluster is made up of a list of members.
Using 0xBEEF is annoying in examples because it makes it makes it look
like the user can use ascii or something. In the Procfile use
0x0,0x1,0x2,etc and use 0xBAD0 in test.
Brandon Philips