diff --git a/debian/rules b/debian/rules
index 234451e..d5809b2 100755
--- a/debian/rules
+++ b/debian/rules
@@ -9,6 +9,11 @@ GIT_TAG         ?= $(shell echo '$(DEB_VERSION_UPSTREAM)' | sed -e 's/~/_/')
 %:
 	dh $@  --with autoreconf --parallel
 
+ifeq ($(DEB_HOST_ARCH_BITS), 32)
+override_dh_auto_configure:
+	dh_auto_configure -- --disable-sse --disable-neon
+endif
+
 override_dh_install:
 	dh_install
 	# NOTE(jamespage): Don't ship example binaries, just the actual tools